Integrated Marketing For Hydrox Assignment Example | Topics and Well Written Essays - 500 words

Integrated Marketing For Hydrox - Assignment Example The checklist will be divided into two sections of which the first will focus on success definition and measurements while the second section will focus on failure definition and measurements. Success definition and measurements One of the factors that can be used as a success definition and measurement of the integrated sales and marketing campaign that is aimed at resuscitating the Hydrox brand is if there is a buzz in the market about the ongoing sales and marketing campaign (Hartley, 2006). This is to say that the campaign will be considered successful if the target audiences engage in positive talks especially in the social media in regards to the Hydrox marketing campaign as well as the brand itself. This will mean that the marketing messages and images that have been used are catchy and create a lasting impression on the target audience. The second and the most important factor that will act as a success definition and measurement will be if there will be a high demand and sales for the Hydrox chocolate sandwich cookie (Hartley, 2006). When retailers such as supermarkets start recording an increase in demand of the Hydrox chocolate cookie and the cookies quickly run out of the shelves after they are restocked, then it will mean that the integrated sales and marketing campaign has been successful. Failure definition and measurements One factor that can be used as a failure definition and measurement is if the integrated sales and marketing campaign fails to get attention from the target audience.

Operations, Logistics and Supply Chain Management Essay Example for Free

Operations, Logistics and Supply Chain Management Essay 1) Select a technology from 1850 to the present. Describe how it has affected productivity A technology that comes to mind is server virtualization. We use them every day in the government as we work toward going green, lower cost, increasing productivity. Since the migration to the virtual servers we were able to cut paper files by  ¾. We use a digital contract file now instead of a 6 pile folder with hundreds of page. Another reason the army has choosing to go this way is so it can spread the cost of maintenance and repair across several customers with shared servers. This results in a lower price per base. Then there is the Virtual conference, which saves millions of dollar. Now you’re asking how this affect productivity does well with virtual contract files any base has access to them with save on efficiencies, be abilities to collaborate with like minds to gain more knowledge, also to form comradely. 2)Identify the transformation that takes place in a restaurant. In a restaurant you are buying a meal but also the environment and the service. In many cases the value of inputs is measured in financial terms, which is say that organizations aim to make a profit like the Hard Rock Cafà ©. To increase efficiency managers are always seeking ways of producing more with the same level of inputs or producing the same amount with fewer inputs. Some ways to improve the productivity in the service-sector are changing working practices, investing in new technology like the ERP, motivating and inspiring staff more effectively and changing the way items are produced (Heizer Render, 2005). With the use of ERP restaurants  wastage should be reduced at all stages of the production process. It includes Just in Time production in which items are produced to order rather than in advance (Heizer Render, 2005). Lean production also includes a technique known as kaizen which aims to use the knowledge of employees to find ways of continuously improving the way t hings are done (Heizer Render, 2005). Manages are continually reviewing what they provide better. Given ongoing changes in the competitive environment with new competitors, new demands and new technologies adding value is a dynamic process. Managers need to be looking constantly at the business environment to identify changes that could be of value to them or could possibly harm them. Interestingly any change will have different effects on different organizations. (3) The computer – especially the PC – is believed to be responsible for much of the increased productivity in the 1990s. What do think will be the â€Å"next big thing† to have a major impact on national and global productivity? The â€Å"next big thing† that will have a major impact on the national and global productivity is the advancements in wireless technology. In today’s time there are millions of mobile professionals worldwide due to the major strides that the wireless community has taken. Organizations use wireless technologies to solve every day problems and create an advantage over their companion. Using wireless technologies help them work more productively, by having better customer satisfaction, which means an increase of sales. Organization is finding that wireless has provided more flexibility to configure an office and can improve both the productivity and the moral in the work place. New standards based technologies offer improved methods to authenticate and better secure devices, helping to ensure that only authorized users can gain access to these networks. Which, I see firsthand every day working in a government agency our black berries have CAC reads sled which read our cre dentials before we can view emails. The widespread reliance on networking in business as well as the growth of the internet and online services is strong testimonies to the benefits of data and resources (Wireless Technology). Wireless solutions have advances these benefits by allowing users to access shared information, emails, and different  applications without the constraints of the wired connection. Wireless technologies have also allowed network managers to set up or add to the networks without installing or removing wires. A wireless solution offers productivity, convenience and overall cost saving then the traditional wired networks (Wireless Technology). (4) What is the role of the World Trade Organization (WTO)? Do you see it as primarily good or bad for the U.S? The role of the World Trade Organization (WTO) is to oversee trade agreements including a wide range of goods and services trade and supervises all government practices that are directly related to trade, such as tariffs, subsidies, government procurement, and trade-related intellectual property rights (wto.org, 2011). Here are some reasons why the WTO isn’t good for the USA. The WTO acts as the legislature, the executive and the judiciary in matters of world trade. The WTO allows countries to sue each other. This has been primarily used by the wealthy countries to push around the smaller, less developed nations. Under the WTO, the monolithic corporations who benefit the most from free trade can easily push around the smallest and least developed nations. Under the globalized system of free trade we are all living under, all wealth is slowly but surely being transferred into the hands of the very wealthy while the rest of us are left standing around trying to figure out how th e game was rigged. The WTO forces the United States to open its doors to unsafe products. Under the WTO, labor has become a global commodity (Globalism Destroys) (5) Identify one discipline and one technology that you think will contribute in a major way to the future development of OM and describe why they will contribute According to the course text, Operations Management (OM) is described as the set of activities that creates value in the form of goods and services by transforming inputs into outputs. (Heizer Render, 2005) OM is also a discipline that has applications in several industries including services and manufacturing. The discipline and technology I believe that will  contribute in a major way to the future development of OM is Supply-Chain Management and advances in process technologies. Advances in these areas will ease transactions between businesses thereby facilitating sustaining engineering and improvement for Operations and Management. One way is by using Radio Frequency Identification Device (RFID) as wireless systems that allow a device to read information contained in a wireless device or tag from a distance without making a physical contact or requiring a line of sight between the two(GAO,2005). RFID provides a method to transmit and receive data from one point to another. RFI D is an automatic identification method relying on storing and remotely retrieving data using devices called RFID tags or transponders. Reference Heizer, J., Render, B. (2005). Operations Management. In J. Heizer, B. Render, Operations Management (pp. 212-213). Upper Saddle River: Pearson Prentice Hall. wto.org. (2012, Nov 25). Retrieved 25 November 20121, from World Trade Organization: http://www.wto.org/english/thewto_e/whatis_e/inbrief_e/inbr00_e Globalism Destroys America: 10 Reasons Why The World Trade Organization Is Bad For The United States Economy, Posted By admin On September 7, 2010 @ 3:09 am In Money Watch | Comments Disabled OM ForumThe Best Things in Life Were Free:On the Technology of Transactions,( 2012, Nov 25), Paul Zipkin ([emailprotected]) GAO, 2005, (2012, Nov 25). http://www.gaorfid.com/ Wireless Technology rev 3, (2012 Nov 28). h20331.www2.hp.com/Hpsub/downloads/Wireless_Technology.pdf

Social Perspectives on Witch Hunting

Social Perspectives on Witch Hunting The Case that the witch-hunt was a woman-hunt is a strong one (Larner) discuss? The witch-hunts across Europe saw the mass slaughter of nine million women who were thought to be witches. These women were killed over a period of three hundred years, with the most concentrated killings in places such as Germany, Spain and Italy.[1] The story of witchcraft is primarily the story of women and this has caused much fascination and a certain elusiveness when approaching the subject.[2] The organised persecution of the witches began officially on December 9th 1484 when Pope Innocent VIII asked Heinrich Kramer and James Sprenger to define witchcraft, isolate the modus operandi of the witches and to standardise the trial procedures and sentencing.[3] It was as a result that Kramer and Sprenger produced a text called â€Å"Malleus Maleficarum† which would become a hugely influential text in the events of witch persecution and in these gender-specific views of witchcraft. Due to the gender-specificity that surrounds the subject of witchcraft we are confronted with id eas about women, fears about women and the place of women in society during these times. Scholars such as Carol Kerslen, Lyndal Roper and Christina Larner gradually moved gender, and to some extent sexuality, to the centre of the analysis of witchcraft, which influenced interests in artists such as Baldung, for whom gender and sexuality were critical themes.[4]Many feminists jump to conclusions of gender-specific genocide due to what they believe was a woman-hating crime. However, it is important also to focus on the socio-economic context in which these trials took place in order to make a fair judgement on the gender-specificity that is so often associated with witchcraft. The Malleus Maleficarum is often the focus of many studies into witchcraft due to its important influence during the period. This demonological treatise was written by Kramer and Sprenger, it is often used as evidence by radical feminists of the misogyny among elites, who are seen as the driving force behind the top-down persecutions of witches.[5] The title of the work itself is female-specific, with the term maleficarum translating as women evil-doers. This feminine possessive in the Latin title shows it’s focus on the female gender, if the book were to have focused on both males and females then ‘maleficarum’ would have been replaced by ‘maleficorum’.[6] Throughout the text it is women who are specifically referred to, in the book men are most often described as accomplices rather than witches themselves. When asked why there is more harmful magic found in the female sex than in the male sex Kramer answered â€Å"because of the fleshly lust, which in [women] is never satisfied.†[7] It is clear that there was a gender-bias or a gender-specificity around the notions of witchcraft, and this dominated its surrounding ideology and the main literature upon the subject. The Malleus Maleficarum was of great influence during the period, it was high Catholic theology and working catholic jurisprudence.[8] The work had been issued for creation by the Pope himself and so held great importance. In the dark ages few people could read and books were hard to come by, the printing press has only been developed 34 years previously in 1850 Germany. This meant that literacy rates and the availability of prints for those in the lower sectors of society were not still readily available or improved at this point. However, the Malleus was printed in numerous editions and had been read by almost every judge in Europe, it appeared that the Malleus Maleficarum had more currency then the bible.[9] What made this piece of literature regarding the definitions of witchcraft so influential is the power and authority it held due to its lawful reinforcement. Anyone who challenged the Malleus Maleficarum, anyone who refuted its authority or questioned its credibility on any level was guilty of heresy, a capital crime.[10] The Malleus Maleficarum was probably the most influential piece written on witchcraft, it was the most widely spread, the most lawfully and religiously backed, but it was also extremely gender-specific towards women. This literary work helped to instil a stereotype of the witch, the stereotype being woman. The definition of woman, in common with the pornographic definition, is her carnality; the essence of her character, in common with the fairy-tale definition, is her malice and avarice.[11]In fact the stereotype of a witch in Christian Europe has always been that of a woman. For example, in twelfth-century Russia the authorities in one district became so anxious about the prevalence of witchcraft that they began to round up the entire female population.[12] Ideas of female evil-doers as suggested in the title of the Malleus Maleficarum stemmed back to the religious creation of the world. A women was believed to be more carnal than a man, this carnality originated from eve’s very own creation, she was formed from a bent rib, and also caused the fall of Eden.[13] As a result, women have suffered, forever being painted with the same religious brush of being a source of evil and carnality. A witch was seen as an independent adult women who does not conform to the male idea of proper female behaviour.[14] However, it was not just female sexuality that made them evil, but also female knowledge, many feminists claim that anything that made a women something other than helpless was perceived as threatening and labelled evil.[15] Perhaps a strong case for witch-hunting being parallel to women-hunting, is the idea that women were labelled witches, and could not prove themselves innocent by any means. This meant that women were doomed to persecution because of their gender and its gender-specific associated stereotypes. Women finds herself entirely defined by her sexuality. It was believed that sexuality makes women evil, therefore virginity/chastity is glorified in women as it is the opposite of sexuality.[16] However, it is ironic that while all witchcraft comes from carnal lust which is in women insatiable – this carnal lust, this desire for sex, is what populates the world. If all women are evil-doers, if Eve is the basis for all women stereotypes then why is it that women are the exclusive holders of bearing life? Other indicators that are described in the Malleus Maleficarum also guide us to the interpretation that women were inevitably doomed to persecution. A women’s virtue is seen to be silence, and yet in a witchcraft trial, if the women remains silence she is condemned for withholding her confession, yet it she confesses then she is condemning herself.[17] There is a similar paradox in the women’s ability to bear pain, if she breaks down through pain of torture and confesses she is condemned, however if she remains strong and recovers she is condemn also. Still further, if a women weeps under torture it is interpreted as a sign of her sins and so condemns her, yet if her eyes do not weep she is condemned for witchcraft.[18] This suggests that once put to trial for partaking in witchcraft the women is entirely at the mercy of the educated men who judge, torture and condemn her, almost without escape. Feminists take this inescapability as evidence of patriarchy exerting its control over women in order to curb the perceived threat to men’s dominance that is caused through women’s allegedly rapacious sexuality.[19] It is believed that as soon as a women transitions from ‘virgin’ to ‘sexual’, there is a potential for power over a man[20], and so she becomes a symbol of demonology, of relations with the devil. Radical feminists also suggest that society believed that all women threaten male hegemony with their exclusive power to give life; and so social order depends on women conforming to male ideals of female behaviour.[21] Threats to social order, threats of women’s sexuality are usually blamed for the persecutions of women during the witch-hunts in Europe. Most of the ideas put forward as to why women posed a threat to man, and why the witch-hunts could be seen as gender-specific are put forward by feminists. First wave feminists ( su ch as the American Suffragist Matilda Joslyn Gage) asserted that nine million people were executed as witches, with old women, wise women and the priestesses of anti-Christian cults being particular targets.[22] However, second wave feminists further in their ideas of the witch-hunts, painting them as a ‘gendercide’, a female targeted death hunt. They believed that witch-hunting was an egregious example, not just of patriarchal oppression, but also of genocide and it was in fact the deliberate killing of women.[23] This deliberate killing of women is made acceptable and almost encouraged by the Malleus Maleficarum due to its emphasis on the female gender and their witchcraft qualities. However, it is important to understand that women were not just persecuted, they also acted as the accusers. Women often accused other women of witchcraft and were often the ‘chief witnesses in the courts’.[24] This suggests that while witch-hunts were related to the female g ender, they were not gender-exclusive. Women could accuse other women, and men could be persecuted. Yet, feminists disregard this evidence that goes against that misogyny of witch-hunting. Instead they believe that this line of reasoning is based on a failure to recognise that a patriarchal structure divides women, and that their livelihood is dependent on the goodwill of men.[25] Therefore, women would accuse other women, not to satisfy themselves, but to protect the livelihood of conformist women against non-conformist women, they would also do so under the pressures of their husbands and fathers. This huge split in the ideology of witch-hunting and its gender relations is caused by the lack of concrete evidence to support either side. Facts and figures from the period, from all over Europe, are at best good estimates of the real numbers of those persecuted. Figures range from thousands to millions when talking about the amount that died from persecutions, and the gender ratios are no more accurate. However, in spite of this, the evidence provided is used in the debate of gender-specificity surrounding the witch-hunts and therefore must be looked at and discussed. Figures suggest that in areas at the centre of the witch-hunt, places such as Germany, France, Switzerland and Scotland, 80% of those persecuted were females, with figures reached an estimate of 95-100% in the areas on the periphery such as England and Russia.[26] The ratio of women to men burned is variously estimated at 20 to 1 for women and 100 to 1 for men.[27] Those men who were persecuted were often the family of convicted women witches, or were in positions of civil power with political ambitions that conflicted with those of the church or monarch.[28] In fact, witchcraft which is seen as the ultimate human evil was sex-specific in just the same proportion as sanctity which is seen as the ultimate human good was sex-specific to males during the ‘sanctity epidemic’ of the later Middle Ages.[29] Most works conclude that witches were scapegoats for hostilities and tensions that had little to do with sex or gender.[30] Radical feminist writings have had a significant influence on the perceptions of witchcraft outside academia, its emphasis on witches being gender-specific to women had become a strong stereotype when one thinks of the witch-hunts. However, academic historians are dismissive of such interpretations, criticising radical feminists for their assumptions that witch-hunting was ‘woman-hunting’, their over reliance on the Malleus, their unwillingness to engage with manuscript records or witch trials and their ahistorical use of the terms misogyny and patriarchy which downplays the historical specificity of early modern culture and society.[31] Christina Larner herself is reluctant to suggest that witch-hunting was gender-specific because of this academic dismissiveness. Instead she concludes that the witch-hunts were ‘sex-related not sex-specificâ⠂¬â„¢[32] , however she strongly backs the argument that witch-hunting was still in fact women-hunting because of this relation. This leaves the distinction between sex-related and sex-specific unclear, if both inevitably lead to the assumption that the hunt was still a hunt on women. This dismissiveness between historian and feminist is causing a problem when it comes to the clarity of sex relations between women and witchcraft. The antipathy many academic historians feel towards feminism in general and radical feminism in particular can be counterproductive as it discourages them from engaging with any helpful insights feminism has to offer into the gendering of witchcraft prosecutions, particularly in relation to the analysis of patriarchy.[33] Those few historians who have seriously addressed the question of women and witchcraft only briefly discuss misogyny of the period, but focus more on the social and economic reasons for the high percentage of women that were persecuted. Ho wever, most radical feminist interpretation of witch-hunting emerged in the context of feminist’s political activism outside academia, and were thus polemically and historically inaccurate.[34] There is a huge correlation between women and witchcraft persecutions, and this is to do with the age-old stereotypes of women evildoers that stem from eve. Women were more likely to be persecuted because they were more likely to believe to be witches, had men been acting in the same way it is very much doubtful that they would have been accused to be a witch to the same majority in comparison. Therefore the witch-hunts were women-hunts in the sense that women were targeted substantially more than men, whether they were accused other women or not, they were still the distinct majority of the witch-hunts. [1] Andrea Dworkin, Our Blood : Prophecies and Discourses on Sexual Politics, ( New York : G.P Putnam Sons, 1967). [2] Carol F. Karlsen, The Devil in the Shape of a Woman, (New York : W. W. Norton Company, 1987). [3] Andrea Dworkin, Our Blood. [4] Brian P. Levack, The Oxford Handbook of Witchcraft in Early Modern Europe and Colonial America, (Oxford : Oxford University Press, 2013). [5] Ibid. [6] Sister Trinity, ‘Gynocide : The Holocaust of Women’, http://passtheflamingsword.wordpress.com/2013/01/31/gynocide-the-holocaust-of-women/ [7] Brian P. Levack, The Oxford Handbook of Witchcraft. [8] Andrea Dworkin, Our Blood. [9] Andrea Dworkin, Woman Hating, (New York : Penguin Group, 1974). [10] Andrea Dworkin, Our Blood. [11] Andrea Dworkin, Woman Hating. [12] Darren Oldridge, The Witchcraft Reader, (London : Routledge, 2002). [13] Andrea Dworkin, Our Blood. [14] Darren Oldridge, The Witchcraft Reader. [15] Sister Trinity, ‘Gynocide : The Holocaust of Women’. [16] Ibid. [17] Sister Prudence Allen, The concept of Woman : The early humanist reformation 1250-1500, (Cambridge: Wm. B. Eerdmans Publishing Co, 2002), [18] Ibid. [19] Brian P. Levack, The Oxford Handbook of Witchcraft. [20] Sister Trinity, ‘Gynocide : The Holocaust of Women. [21] Darren Oldridge, The Witchcraft Reader. [22] Brian P. Levack, The Oxford Handbook of Witchcraft. [23] Ibid. [24] Darren Oldridge, The Witchcraft Reader. [25] Ibid. [26] Darren Oldridge, The Witchcraft Reader. [27] Andrea Dworkin, Our Blood. [28] Andrea Dworkin, Woman Hating. [29] Darren Oldridge, The Witchcraft Reader. [30] Carol F. Karlsen, The Devil in the Shape of a Woman. [31] Brian P. Levack, The Oxford Handbook of Witchcraft. [32] Darren Oldridge, The Witchcraft Reader. [33] Brian P. Levack, The Oxford Handbook of Witchcraft. [34] Brian P. Levack, The Oxford Handbook of Witchcraft.

Hydroygen Renewal Project :: Energy Power

Chevron is one of the world's largest integrated oil companies in the world and is headquartered here in the Bay Area. Chevron is known to be involved in the exploration for, and production of, oil and natural gas, as well as the pipeline transportation of crude oil, natural gas, and natural gas liquids, the refining of crude oil into refined petroleum products, including gasoline, aviation fuel, and other light petroleum products. One of its refineries is also located in the Bay Area. The Richmond Refinery is one of the largest and oldest refineries on the West Coast. Construction of the refinery started according to in 1901, and it was soon bought by Standard Oil (TCFLUI). It covers 2,900 acres, has 5,000 miles of pipelines, and hundreds of large tanks, that can hold up to 15 million barrels of crude, gasoline, jet fuel, diesel, lube oil, wax, and other chemicals produced by the refinery. Most of these operations require intense heat and pressure, requiring 130 megaw atts of power and up to 50 million gallons of cooling water daily (TCFLUI). With a processing capacity of over 350,000 barrels per day, this refinery is among the largest in the United States (TCFLUI). Recently chevron proposed a project plan to the city of Richmond that would upgrade the outdated refinery. The plan is known as the hydrogen renewal project, it would include a power plant replacement which would replace inefficient steam boiler. Hydrogen plant and purity replacement which would replace the outdated high energy used plant with a newer energy efficient plant, along with modifying existing equipment to improve the purity of the hydrogen used by the plant. Some members of the Richmond community are in an uproar about the recently proposed plan claiming that this is far from what the city desires at the moment. Critics of the proposed plan such as an Oakland-based environmental group indict chevron of lying, accusing the company that their plan to switch to refining dirtier, cheaper crude oil that could result in five to fifty times more pollution (cbs5). This would increase releases of mercury, selenium, toxic sulfur compounds, and greenhouse gases. And why would the Chevron switch to refining dirtier, cheaper crude oil? Greg Karras a senior scientist with communities for a Better environment claims â€Å"Because price discounts can exceed $5 per barrel, which , for a refinery Chevron’s size, could lead to be about $400 million per year† (cbs5).

Empathy as a Communication Technique Essay

The word empathy is a noun and means: Having the ability to imagine oneself in another’s place and understand the other’s feelings, desires, ideas, and actions. The use of empathy was an important part of the psychological counseling technique developed by Carl R. Rogers. (Empathy) Carl Rogers was born January 8, 1902 in Oak Park, Illinois and lived until1987. Carl Rogers is best known for his contributions to therapy. Rogers felt that if a therapist was to be helpful that they must have three defining qualities: The first on should be Congruence, meaning, showing genuineness and honesty with the client. The second is having Empathy, meaning, having the ability to feel what the client feels and the third being Respect, meaning, acceptance, unconditional positive regard towards the client. Rogers says that these qualities are â€Å"necessary and sufficient: If the therapist shows these three qualities, the client will improve, even if no other special â€Å"techniques† are used. If the therapist does not show these three qualities, the client’s improvement will be minimal, no matter how many â€Å"techniques† are used. (Personality Theories). Another Psychologist was Theodor Lipps. Born 1851 in Wallhalben/Palatinate, Germany and died in Munich 1914. Theodor Lipps is known as the father of the first scientific theory of Einfuhlung (â€Å"feeling into,†) Lipps sees the unconscious process of Einfuhlung is a natural instinct. Today, empathy is described as an objective awareness of and insight into the thoughts, feelings, and behavior of another (including their meaning and significance). It has also been discussed in the context of emotional intelligence, which is defined as the awareness and management of emotions in self and others. (p89) By showing empathy you are identifying with the other persons emotions. To be able to empathize with others, you must be able to feel and own your own feelings. It is hard for a person to understand someone else’s feelings if they have never felt or dealt with that certain feeling. When a person has experience a wide range of feelings then they are the ones that have the deeps of understanding what others are experiencing. When a person cannot relate it is more than likely because they have not had the experience of what the other is talking about or going through. Experiencing a feeling is much different than just reading or hearing about the feeling. When you are alking to someone that shares what they are going through with you and you understand what they are talking about, this is a process of recall that comes to your mind and you relive your experience. You are able to use those emotions to guide you in your thoughts and actions with this person. Nature helps us to survive our own traumas and experience of life. If you are able to work through what has happened and you are aware of your own feelings when talking to someone else that is going through the same thing or close to it, then you are able to help that other person to survive and give them hope with what they are going through. Accepting a person where they are in life even if you do not agree with them shows that person that you value and support them as an individual no matter what they are going through or who they are. Many people believe that Empathy and Sympathy are the same but they are not. The difference between the two are â€Å"Sympathy is literally ‘feeling with’ – compassion for or commiseration with another person. Empathy, by contrast, is literally ‘feeling into’ – the ability to project one’s personality into another person and more fully understand that person (think of an â€Å"empath†). Sympathy derives from Latin and Greek words meaning ‘having a fellow feeling’. The term empathy originated in psychology (translation of a German term, c. 1903) and has now come to mean the ability to imagine or project oneself into another person’s position and experience all the sensations involved in that position. † (Answer) A person can learn empathy by CARE. C = Call attention to the insensitive, uncaring behavior. A = Ask, â€Å"How would you feel? † R = Recognize the consequences of the behavior E= Express and explain your disapproval of the insensitive behavior. When a person shows caring then the other person can believe and trust the person showing the empathy. As part of our lives, we find many different people who hold different viewpoints. To deal efficiently with those who have a different opinion to our own, empathy is an important communication technique to develop. Accepting another’s viewpoint, particularly one that is the opposite of yours, takes empathy and listening skills. Empathy is to understand another viewpoint so well, you could feel as if you are walking in their shoes, despite whether you agree with them or not. Although empathy is intangible, its effects can be astonishingly real. A person that is upset is that way because they might think that you have no idea how or what they are feeling or going through. Once you are able to gain their trust by letting them know that you do understand and explain to them how you know or why you know what they are going through then they become obliging and accommodating. When you understand the person’s position and not judging them for their feelings this goes a long way to keep the communication door open. On the other hand, some people can take your empathy for the unconditional support of their viewpoint. Even though you understand someone’s viewpoint, you don’t have to agree with it or like it. That remains your choice. There is a different between men and women when it comes to Empathy. Dr. Shock MD PhD article on Gender Differences in Empathy suggest that women may be more empathic than men, on average this is obviously true. The article states that females use different strategies for assessing emotions than that of men. The studies that have been done show that men use the left cognitive hemisphere in empathy and women the more emotional parts such as the mirror neurons in the right hemisphere. (Gender Differences in Empathy). There are different beliefs and values in different cultures. Much misunderstanding occurs in intercultural interactions because many are unaware of these differences. A person’s culture affects almost all of their communication behaviors. It is important for one to learn the differences of many cultures so that one is able to show empathy in the right way. If one does not know the others culture something you do or say may actually be hurtful, harmful or disrespectful. Once this happens you may lose the trust that had been there and you may never be able to show your full empathy for this other person. A person’s culture determines the way they process information and how to cope with what is going on in their lives. Concepts and objects fluctuate from culture to culture. Each culture and person sees the world they live in differently. Most of these different cultures are particularly concerned with accuracy and have different words for use, depending on whether they are being inclusive or exclusive. American culture is not as concerned with exactness and therefore we use the words we want to use and this can cause misunderstanding in more ways than not. Take for instance that if you are talking to a Native American Indian and you are looking straight into their eyes this is showing disrespect. In the Native American Indian culture if looking into the persons eyes that are talking to shows that you do not respect them. Using self-discloser when showing Empathy can be helpful and it can also be harmful. Self-disclosure is both the conscious and unconscious of revealing more about oneself to others. This may include, but is not limited to, thoughts, feelings, aspirations, goals, failures, successes, fears, dreams as well as one’s likes, dislikes, and favorites. Typically, a self-disclosure happens when we initially meet someone and continues as we build and develop our relationships with people. As we get to know each other, we disclose information about ourselves. If one person is not willing to â€Å"self-disclose† then the other person may stop disclosing information about them as well. (Self-disclosure). The part of if one person is not willing to self-disclose how can the person you are talking to really trust that you know what they are going through. By opening up the other person is able to talk freely. For example, when talking to a person that has just lost their husband they are in shock. A fog is placed over them and they seem not to know what to do next, it just happens. When talking to this person and you has gone through this process, you are able to let this person know that what they are feeling is natural. Nature places a fog around them their protection. You explain that you also lost your husband a few years back and explain to them that it takes about a year to start lifting and in time things to start making since and you can go on in life. It takes a day and sometimes minute at a time to make it through. When you open up to the person that has just lost their husband then they feel that they are not alone and can make that next step. There are sometimes that this can back fire on you when you open up. The person could be so over come with grief that they do not hear what you are saying and get angry with you thinking that you are just saying that they will get over it in time. One must walk softly when self disclosing on any subject. Reference http://webspace.ship.edu/cgboer/rogers.html http://en.wikipedia.org/wiki/Self-disclosure

Case Study Regency Grand Hotel Essay

Introduction: The Regency Grand was Thai owned and operated. It was a profitable and successful company during it 15 year existence with very high morale within the company. Employee’s worked according to management’s instructions. Employees were not allowed to be innovated and creative. All decisions were at management level. When Regency was bought out by a US Hotel chain, the general manager decided to retire early. The American based company then appointed John Becker as general manager. John has 10 years experience with the American company. John was appointed due to his previous success integrating newly acquired hotels in the US. In most previous acquisitions, Becker took over operation with poor profitability and low morale. After he implemented changes the employees morale decline, absenteeism increased, customer complaints increased, and poor ratings in the media. 1. Culture–The US based company failed to research or invested in any culture changes that might affect employees when they acquired the Regency Hotel. 2. Change–John made sweeping changes that once worked in the past for fledging acquired hotels. Becker failed to plan and implement change. He did not involve any staff in the change process nor did he have a change agent to help oversee the change process within the newly acquired hotel. John based his decisions off what was successful in the past in American style business. He failed to consider the Regency was already successful and profitable with high employee morale. 3. Communication–John empowered employees to make minor decisions while only elevating major decisions to management. John failed to communicate expectations of what are minor decisions and what are major decisions. He also encouraged employees to be innovative and creative. * Problem Statement: There are several issues with this case, but the three main problems in this case are Culture, Change, and Communication. The American based company provided no culture training to John Becker or the staff at the Regency. John Becker had no plan for changes he implemented.  Lastly, but most important was the poor communications within the entire company. Even with the best plan; if it is not communicated properly then it will fail. * Analysis and Evaluation: During his staff meeting with management John did not communicate his expectations, nor did he ensure every manager understood the tool empowerment. Using the MARS model under roles perception, if tasks such as John expectations, standards, rules, and definitions such as the difference between major and minor issues were properly communicated then managers would not over turn employees decisions. Employees would have job satisfaction, high morale and a sense of purpose. Employee’s decisions were over turn by management led to increases in absenteeism, turnover, and customer complaints resulting in the decline of service in the media’s eye. Using the Expectancy Theory of Motivation, provide role clarity and increase reward with desired outcomes. ABC of Behavior Modification can be use to set effective goals use the Specific, Measurable Achievable Relevant Time-frames Exciting Reviewed (SMARTER) Alternative actions to improve the performance are 1- Build a manager/employee guide to communicate the standards, rules, expectations, and define what major/minor decisions are. Hire a SIGMA 6 facilitator to oversee the process. Provide comment boxes for suggestions of improvement, feedback, and open communication. In addition to employees Performance appraisals, provide a 360 scoring of managers/employees such as online surveys. 2- In addition to the first choice, open lines of communication within the organization such as the open door policy. Get the whole team involved in the decision making process through meetings gear to meeting their needs both for management and the employees. Provide employees an avenue to voice concerns (anonymous if needed), and address issues on an individual bases. * Recommendation: The best of the alternatives listed above is 2. This alternative provides open communication, training to the entire staff, and both managers/employees handbooks that outlines expectations, rules, and standards. It also provides an expert to oversee the process. This  alternative also fights for feedback both from management and employees. You must communicate the change to the entire staff, listen to the concerns, and allow for anonymous feedback. After meeting with management to explain the change, have a facilitator oversee this process. After the management team is onboard. You should involve the employees with the same concept as the management. Get the whole team involved in the development ideas for the guide. Assign certain team both management and employees with the task of creating the guides. This should be implementing immediately.